NYCampaign

NYCampaign Program

Program Dates: January 2nd - January 13th
Housing Availability Dates: December 27th - January 15th
Program Co-Director: Sandy Kornberg
Program Co-Director: Reuben Stern
For application and scholarship deadlines see our Application Instructions page.

About The Program
About The City
Course Credit
Eligibility
Program Costs
Housing
Financial Aid
How to Apply
Contact Us

The NY Campaign Program is an intensive winter-break strategic communication experience in the world’s media capital. Students get to work inside the New York office of a major global agency, VMLY&R, to produce a comprehensive integrated strategic marketing communications plan for one of the agency’s clients while earning three hours of upper-division Journalism elective credits.

Participants are divided into teams to research, develop and present their plans, providing a collaborative experience similar to what agency professionals go through every day. Teams receive continual coaching and feedback from Program Directors Sandy Kornberg and Reuben Stern while also interacting with professional staff from VMLY&R. At the end of the program, each team will formally present its work to agency and client representatives.

This hands-on program is a chance to apply your skills and strengthen your expertise related to many different aspects of strategic communication and agency work, including:

Research
Strategy
Creative development
Media planning
Social media
Teamwork
Presentation skills

The program includes housing and the opportunity to attend group cultural excursions including a Broadway show and an evening at the Metropolitan Opera, the nation’s largest performing arts organization. The timing of this program enables participants to enjoy a final bit of holiday cheer along with New Year’s festivities in New York City.

New York is the financial capital of America and the media capital of the world. If you can make it there, you really can make it anywhere.

This bustling metropolis houses major national and global players from all aspects of communication, advertising, branding, public relations, media planning, account management, art direction, social media, news and information, magazines, photojournalism, broadcast, multimedia, documentary, print, digital, mobile… you name it. There’s also a robust media and technology start-up scene, along with thousands of established mid-sized and smaller companies that all play an important role in America’s communications ecosystem.

To complement your professional development, New York provides the ultimate urban adventure. The city can open your heart and mind to everything the world has to offer, giving you the chance to experience a range of global cultures, world-class arts and theater, great food of every kind, fashion, shopping, entertainment, nightlife — all of it just a subway ride away.

VMLY&R

As noted on the company’s LinkedIn page:
“VMLY&R is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. Named a Leader in the Gartner Magic Quadrant for Global Marketing Agencies for five consecutive years, VMLY&R is made up of more than 12,000 employees worldwide with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore and Sydney. The agency is behind award-winning campaigns for blue chip client partners including Colgate-Palmolive, Danone, Dell, Ford, Intel, New Balance, Pfizer and Wendy's.”

The Missouri School of Journalism attempts to make the costs of studying abroad affordable for you. Generally, study abroad experiences cost a bit more than a summer semester completed on-campus at MU. However, a summer abroad includes new experiences, cultures, languages, and an opportunity to explore the world as an international student. It is highly recommended that students outline a budget that considers what they might spend during the program. Students on this program pay MU educational fees as though taking classes on campus for the Spring. The cost of the trip includes lodging and an MU Study Abroad fee, which is applied toward costs associated with orientation programs, administration, and staff assistance.

Program Costs

Total Program Costs: $2,895
Program Fee, Housing, Insurance, and Study Abroad Administration Fee
(Note: Total Program Costs do not include tuition)

Breakdown of total fee:
Program Fee: $2,795
*Program fee includes housing.
MU Study Abroad Administration Fee: $100

Amounts listed are anticipated costs and are subject to change as a result of international economic factors, decreased student numbers, etc. Budget listed is based on previous Summer term and subject to change.

Additional Costs

Students will also be responsible for regular tuition and required educational fees associated with 3 credit hours. For specific fee information, visit the Cashier's website.

Personal Expenditure Estimates
Roundtrip airfare $500
Meals and Transportation $600 - $900

In addition to the program costs paid to MU, you will have expenses associated with international travel and living abroad. The amounts listed are estimated costs based on current exchange rates and on the information provided to us by your host institution and past participants. Depending on your personal spending habits, you may spend more or less than the figures provided.

Please note that these expenses do not include vacation travel or sightseeing. All fees are subject to change and without notice.

Student housing is included in the program. The building is dormitory-style, featuring onsite laundry and kitchen facilities. Bedding and wired Internet are included. Access to an on-site fitness facility also is included. Housing is located on the Upper East Side of Manhattan, within close walking distance to Central Park, several major museums and two major subway lines.

Students should expect to room with one or more students during the course of the program in shared bedrooms. Single rooms are not guaranteed and may not be available if requested. Roommate requests are taken into account but not guaranteed when housing is decided.

The financial aid you normally receive for your classes at MU is usually applicable. Please visit with your Financial Aid Advisor at the MU Student Financial Aid Office (11 Jesse Hall) to explore your financial aid options: 573-882-7506.

In addition, the School of Journalism offers need-based travel scholarships each semester and you can also apply for additional scholarships through the MU International Center (Memorial Union). Watch our website, follow us on Twitter and like us on Facebook for special program scholarship announcements each semester.

Finally, check out our special page on Funding Your Experience for more information including links to our MU Journalism Abroad Travel Scholarship, MUJA Travel Writer Scholarship, external scholarship options, and Steps to Apply for Financial Aid.