NYCampaign Program
Program Dates: January 3 - January 17, 2025
Housing Availability Dates: December 28 - January 19
Program Co-Director: Sandy Kornberg
Program Co-Director: Reuben Stern
For application and scholarship deadlines see our Application Instructions page.
Housing Availability Dates: December 28 - January 19
Program Co-Director: Sandy Kornberg
Program Co-Director: Reuben Stern
For application and scholarship deadlines see our Application Instructions page.
The NY Campaign Program is an intensive winter-break strategic communication experience in the world’s media capital. Students get to work inside the New York flagship office of a major global agency to produce a comprehensive integrated campaign plan for one of the agency’s blue-chip clients while earning three hours of upper-division Journalism specialty course credit.
The program offers two separate, simultaneous options:
Participants are divided into teams to research, develop and present their plans, providing a collaborative experience similar to what agency professionals go through every day. Teams receive continual coaching and feedback from faculty program directors while also interacting with and learning from professional staff at the agency. On the final day, each team formally presents its work to agency and client representatives.
This hands-on program is a chance to immerse yourself, apply your skills and strengthen your expertise related to many different aspects of strategic communication and agency work, including:
The program includes housing and the opportunity to attend group cultural excursions including a Broadway show and an evening at the Metropolitan Opera, the nation’s largest performing arts organization. The timing of this program enables participants to enjoy a final bit of holiday cheer along with New Year’s festivities in New York City.
The program offers two separate, simultaneous options:
- PUBLIC RELATIONS at Weber Shandwick
- ADVERTISING at VMLY&R
Participants are divided into teams to research, develop and present their plans, providing a collaborative experience similar to what agency professionals go through every day. Teams receive continual coaching and feedback from faculty program directors while also interacting with and learning from professional staff at the agency. On the final day, each team formally presents its work to agency and client representatives.
This hands-on program is a chance to immerse yourself, apply your skills and strengthen your expertise related to many different aspects of strategic communication and agency work, including:
- Research
- Strategy
- Creative development
- Media planning
- Social media
- Teamwork
- Presentation skills
The program includes housing and the opportunity to attend group cultural excursions including a Broadway show and an evening at the Metropolitan Opera, the nation’s largest performing arts organization. The timing of this program enables participants to enjoy a final bit of holiday cheer along with New Year’s festivities in New York City.
New York is the financial capital of America and the media capital of the world. If you can make it there, you really can make it anywhere.
This bustling metropolis houses major national and global players from all aspects of communication, advertising, branding, public relations, media planning, account management, art direction, social media, news and information, magazines, photojournalism, broadcast, multimedia, documentary, print, digital, mobile… you name it. There’s also a robust media and technology start-up scene, along with thousands of established mid-sized and smaller companies that all play an important role in America’s communications ecosystem.
To complement your professional development, New York provides the ultimate urban adventure. The city can open your heart and mind to everything the world has to offer, giving you the chance to experience a range of global cultures, world-class arts and theater, great food of every kind, fashion, shopping, entertainment, nightlife — all of it just a subway ride away.
This bustling metropolis houses major national and global players from all aspects of communication, advertising, branding, public relations, media planning, account management, art direction, social media, news and information, magazines, photojournalism, broadcast, multimedia, documentary, print, digital, mobile… you name it. There’s also a robust media and technology start-up scene, along with thousands of established mid-sized and smaller companies that all play an important role in America’s communications ecosystem.
To complement your professional development, New York provides the ultimate urban adventure. The city can open your heart and mind to everything the world has to offer, giving you the chance to experience a range of global cultures, world-class arts and theater, great food of every kind, fashion, shopping, entertainment, nightlife — all of it just a subway ride away.
About VML
"VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience."
Company website: https://www.vml.com/
About Weber Shandwick
"Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named to Ad Age’s A-List in 2020 and Best Places to Work in 2019. "
Company website: https://webershandwick.com/
"VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience."
Company website: https://www.vml.com/
About Weber Shandwick
"Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named to Ad Age’s A-List in 2020 and Best Places to Work in 2019. "
Company website: https://webershandwick.com/
Credits will be graded A-F.
Participating on the NYCampaign program will earn students 3 upper-level journalism specialty area credit. The course includes some classes before arriving on-site and intensive internship work for the agency's client.
Participating on the NYCampaign program will earn students 3 upper-level journalism specialty area credit. The course includes some classes before arriving on-site and intensive internship work for the agency's client.
- Strategic communication campaign development course (3 Journalism specialty area credits)
This program has several prerequisites:
- For Strategic Communication students - J4204.
- For non-Strategic Communication students, one of - J 4300, 4450, 4540, 4820, or 4830
- Have at least a 3.0 GPA.
- Are in good academic standing.
The Missouri School of Journalism attempts to make the costs of studying abroad affordable for you. Generally, study abroad experiences cost a bit more than a summer semester completed on-campus at MU. However, a summer abroad includes new experiences, cultures, languages, and an opportunity to explore the world as an international student. It is highly recommended that students outline a budget that considers what they might spend during the program. Students on this program pay MU educational fees as though taking classes on campus for the Spring. The cost of the trip includes lodging and an MU Study Abroad fee, which is applied toward costs associated with orientation programs, administration, and staff assistance.
Program Costs
Total Program Costs: $3,095
Program Fee, Housing, Insurance, and Study Abroad Administration Fee
(Note: Total Program Costs do not include tuition)
Breakdown of total fee:
Program Fee: $2,995
*Program fee includes housing.
MU Study Abroad Administration Fee: $100
Amounts listed are anticipated costs and are subject to change as a result of international economic factors, decreased student numbers, etc. Budget listed is based on previous Summer term and subject to change.
Total Program Costs: $3,095
Program Fee, Housing, Insurance, and Study Abroad Administration Fee
(Note: Total Program Costs do not include tuition)
Breakdown of total fee:
Program Fee: $2,995
*Program fee includes housing.
MU Study Abroad Administration Fee: $100
Amounts listed are anticipated costs and are subject to change as a result of international economic factors, decreased student numbers, etc. Budget listed is based on previous Summer term and subject to change.
Additional Costs
Students will also be responsible for regular tuition and required educational fees associated with 3 credit hours. For specific fee information, visit the Cashier's website.
Personal Expenditure Estimates
Roundtrip airfare $500
Meals and Transportation $600 - $900
In addition to the program costs paid to MU, you will have expenses associated with international travel and living abroad. The amounts listed are estimated costs based on current exchange rates and on the information provided to us by your host institution and past participants. Depending on your personal spending habits, you may spend more or less than the figures provided.
Please note that these expenses do not include vacation travel or sightseeing. All fees are subject to change and without notice.
Students will also be responsible for regular tuition and required educational fees associated with 3 credit hours. For specific fee information, visit the Cashier's website.
Personal Expenditure Estimates
Roundtrip airfare $500
Meals and Transportation $600 - $900
In addition to the program costs paid to MU, you will have expenses associated with international travel and living abroad. The amounts listed are estimated costs based on current exchange rates and on the information provided to us by your host institution and past participants. Depending on your personal spending habits, you may spend more or less than the figures provided.
Please note that these expenses do not include vacation travel or sightseeing. All fees are subject to change and without notice.
Student housing is included in the program. The building is dormitory-style, featuring onsite laundry and kitchen facilities. Bedding and wired Internet are included. Access to an on-site fitness facility also is included. Housing is located on the Upper East Side of Manhattan, within close walking distance to Central Park, several major museums and two major subway lines.
Students should expect to room with one or more students during the course of the program in shared bedrooms. Single rooms are not guaranteed and may not be available if requested. Roommate requests are taken into account but not guaranteed when housing is decided.
Students should expect to room with one or more students during the course of the program in shared bedrooms. Single rooms are not guaranteed and may not be available if requested. Roommate requests are taken into account but not guaranteed when housing is decided.
The financial aid you normally receive for your classes at MU is usually applicable. Please visit with your Financial Aid Advisor at the MU Student Financial Aid Office (11 Jesse Hall) to explore your financial aid options: 573-882-7506.
In addition, the School of Journalism offers need-based travel scholarships each semester and you can also apply for additional scholarships through the MU International Center (Memorial Union). Watch our website, follow us on Twitter and like us on Facebook for special program scholarship announcements each semester.
Finally, check out our special page on Funding Your Experience for more information including links to our MU Journalism Abroad Travel Scholarship, MUJA Travel Writer Scholarship, external scholarship options, and Steps to Apply for Financial Aid.
In addition, the School of Journalism offers need-based travel scholarships each semester and you can also apply for additional scholarships through the MU International Center (Memorial Union). Watch our website, follow us on Twitter and like us on Facebook for special program scholarship announcements each semester.
Finally, check out our special page on Funding Your Experience for more information including links to our MU Journalism Abroad Travel Scholarship, MUJA Travel Writer Scholarship, external scholarship options, and Steps to Apply for Financial Aid.
We have recently altered our application process and are fully digital. Information regarding our full process can be found on the "How to Apply" page, which can be accessed via the navigation window or by clicking the button below.
Drew Dumas and Daniella Ricciardi are full-time journalism study abroad student advisors. You can schedule an appointment through MU Connect. Please direct program specific inquiries to their email addresses:
[email protected]
[email protected]
Our office is located at 280 Gannett Hall.
For more information, please visit our Contact page.
[email protected]
[email protected]
Our office is located at 280 Gannett Hall.
For more information, please visit our Contact page.
